Video screenshot via Bayer Traits Canada
For farmers toiling in the fields, maintaining healthy corn roots could be the key to a successful harvest. However, with the section of the produce hidden mostly underground, it can be difficult to determine the actual state of affairs.
As such, to mark fall, Bayer CropScience has come up with Roots Remastered—the world’s first country music album made from corn—that will let harvesters hear what good roots sound like.
Video screenshot via Bayer Traits Canada
Created in collaboration with creative agency McCann Canada, the project first involved gathering biorhythms from flourishing corn roots. Then, Grayson Music Group helped to convert the notes into MIDI sequences, which transformed into synthesized music passages.
From there, Bayer worked with audio engineers and singer-songwriters to come up with melodies, harmonic structures, tempos, and rhythmic grooves to turn the raw sounds into six lyrical tracks. And yes, each tune holds a corn-y title, including Love Grows High and Can’t Uproot Me.
The concept album, which is being played on the radio around the country, even incorporated foley sounds of corn as complementary ambient sounds in the background of the songs.
[via LBB Online and The Message, images via Bayer Traits Canada]
by rrollins
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