Category: marketing

The digital marketing world is constantly evolving, and it’s essential to stay up-to-date with the latest trends to stay ahead of the competition. In this article, we’ll take a look at the nine cutting-edge digital marketing trends for 2023 that businesses should be paying attention to. From the rise of Gen Z to the growing […]

February 7, 2023

Programmatic SEO is automated and involves the insertion of code by the website owner to get to the top of search engines. Programmatic SEO, also known as Search Engine Marketing, is one of the possible methods through which advertisers can ensure that the website appears at the top of search engines.  2. Display advertising Display […]

December 14, 2022

It’s no surprise that WordPress, web design, and website optimization are necessary skills for web designers. In this post, we’ll explore some of the ways in which WordPress can help to improve the ranking of your website in search engine results pages (SERPs). Using data from W3techs, we found that 44% of all websites on […]

September 22, 2022

What is Customer-First Web Design? The customer-first web design principle aims to put the experience of the customer at the heart of all strategic decisions. Under this principle, your site is structured to give customers a great experience and make it as simple as possible for them to find what they’re looking for. What’s most […]

September 21, 2022

Search engine optimization (SEO) has been around for almost two decades, and yet, it’s still one of the most misunderstood aspects of digital marketing. It’s easy to think that all you need is some basic knowledge of HTML and CSS to be able to optimize a website for search engines. However, this isn’t true at […]

August 18, 2022

Optimization is Key You’ve heard it before: your website is the most important tool in your marketing arsenal. And while you may know that, do you really know why? As a small business owner, you want to make sure that any money spent on a website is well worth it. Is there any way of […]

August 16, 2022

Hear it from an industry expert why big data is resulting in a big shift in SEO and digital marketing, learn what you need to know to stay ahead of the curve, and find out how you can benefit from this change.

May 24, 2022

Whether you are a freelance writer, consultant, small business owner or in charge of a website for a large enterprise, you probably depend on search engines to drive traffic and boost sales.

May 11, 2022

I suspect you’ve had this happen to you before: Customer signs up and makes a purchase. And then, they promptly disappear forever. They don’t come back.

May 3, 2022

What’s the difference between a website and a web application? Is it just semantics? Some people might tell you no, but others would say that the two are not the same at all. Let’s define each of the terms.

April 28, 2022

I get questions every day “what’s the best way to get organic page 1 on Google?” and I’ve broken down my top 7 ways to do just that. There are 7 different ways you can get your website on page 1 and some of them are easier than you think.

April 24, 2022

Local SEO is a combination of traditional SEO, local search optimization, and local listing management. The local search optimization portion of local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results. Local listing management, on the other hand, is the process of managing […]

April 13, 2022

Before embarking on your international expansion journey, it’s worth taking the time to develop a winning strategy which includes:

April 13, 2022