BLACKPINK’s Jennie Inks Deal With Ex-Spotify Exec’s New Venture Alta Music Group

BLACKPINK’s Jennie has signed a co-management deal with Alta Music Group, a new independent music company founded by former Spotify executive Jeremy Erlich. The partnership includes her own label, OddAtelier, and marks Jennie as Alta’s first management client. Alta aims to provide artist-first services across management, publishing, and recording, with strategic backing from The Orchard and THEBLACKLABEL. This move signals a new chapter in Jennie’s solo career following her debut album Ruby. The deal reflects a broader industry shift toward creative independence and global reach for artists navigating the evolving music landscape.