Mattel has launched a limited-edition KPop Demon Hunters doll set featuring Rumi, Mira, and Zoey in their shimmering “Golden” stage outfits. Priced at $150 USD, the trio went up for preorder on November 12 via Mattel Creations, with shipping slated for January 2026. The dolls celebrate Netflix’s hit animated film, which debuted in June 2025 and quickly became its most-watched animated feature, racking up over 325 million views. While fans praise the detailed sculpts and accessories, many are debating the steep price. With more merchandise coming in 2026 and a sequel planned for 2029, the franchise is just getting started.


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