Joe Caroff, the designer behind the iconic James Bond 007 gun logo, died at 103, one day shy of his 104th birthday. Commissioned in 1962 for Dr. No, his design cleverly merged “007” with a pistol, becoming a lasting symbol of the franchise. Though paid just $300 and uncredited, Caroff’s work defined cinematic branding. He also created posters for West Side Story, Cabaret, and Manhattan, plus title sequences for major films. His legacy was celebrated in the TCM documentary By Design: The Joe Caroff Story, honoring his profound influence on film graphics and visual culture across generations.


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