Romeo Beckham Fronts Tommy Hilfiger’s New Denim Campaign

Romeo Beckham has been unveiled as the face of Tommy Hilfiger’s Fall 2026 “Always Denim” campaign, bringing youthful energy to the brand’s classic American cool aesthetic. Shot at New York’s Mark Hotel, the campaign highlights denim’s versatility, with Beckham modeling relaxed ’90s‑inspired baggy jeans and sharper straight‑leg silhouettes, while Dutch model Yasmin Wijnaldum showcases women’s high‑rise and low‑rise fits. Founder Tommy Hilfiger emphasized denim’s cultural legacy, noting its evolution alongside music and youth culture while remaining timeless. The collection, featuring a wide range of washes and fits, will be available globally through tommy.com, Hilfiger stores, and select partners.