Nike’s ‘Scary Good’ Campaign Gives Soccer A Spooky Twist With Mbappé, Putellas

Nike Football has launched its bold new “Scary Good” campaign, blending horror aesthetics with satire to reimagine the future of football. Featuring stars like Kylian Mbappé and Alexia Putellas, the campaign includes nine short films parodying late-night TV formats—from psychic hotlines to slasher flicks. Each vignette celebrates instinctive, attacking play and challenges the predictability of modern football. The campaign also introduces Nike’s Phantom 6 boots and the immersive “Toma El Juego” experience in Los Angeles. With equal spotlight on women’s football, “Scary Good” positions itself as a creative manifesto daring the game to dream—and defend—differently.