Assuage Technology Group
Stories

Scooter Braun Steps Down As CEO Of HYBE America, K-Pop Fans React With Approval

by rrollins, July 3, 2025

Scooter Braun has officially stepped down as CEO of HYBE America, transitioning into an executive advisory role while remaining on the company’s board of directors. The move comes after four years at the helm, during which Braun oversaw major acquisitions like Quality Control and helped expand HYBE’s U.S. presence. Isaac Lee, formerly of HYBE Latin America, will succeed him. While HYBE praised Braun’s leadership, many K-pop fans—particularly those critical of his past controversies—welcomed the news. Braun’s departure marks a new chapter for HYBE’s global strategy as it continues to evolve its multi-label, cross-market entertainment model.
tw fb ins ln
2020 © Assuage Tech Group