BLACKPINK’s Jennie Stars In ‘Absolutely in Seoul’ Global Tourism Campaign

BLACKPINK’s Jennie leads the “Absolutely in Seoul” tourism campaign as Seoul’s Honorary Ambassador for 2025. The initiative, launched by the Seoul Metropolitan Government, showcases the city’s vibrant culture, historic landmarks, and modern lifestyle. Jennie appears in cinematic short films and interviews set in iconic spots like Gyeongbokgung Palace and Seongsu-dong. Her solo track “Seoul City” adds a personal touch to the visuals. The campaign spans digital posters, global billboards in the U.S. and Australia, and broadcasts via NBCUniversal. Jennie’s global influence aims to inspire international audiences to explore Seoul’s unique blend of tradition and trend.