Lidl’s £30 ($39 USD) Oasis-inspired Lidl by Lidl jacket became the merch drop of the summer, selling out within minutes and sending online checkouts into chaos. Designed as a cheeky nod to Liam Gallagher’s viral Berghaus look, the jacket featured drink-cooling pockets, a bottle opener zipper, and even a tambourine. Fans scrambled to grab one, only to face payment crashes and instant sellouts. The frenzy continued on resale sites, where jackets were flipped for six times the price. Released ahead of Oasis’s reunion tour, the drop blended Britpop nostalgia, supermarket swagger, and charitable proceeds for the NSPCC.
by rrollins
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