Adidas Unveils ‘Superstar’ Campaign With Samuel L. Jackson, BLACKPINK’s Jennie

Adidas Originals has launched “Superstar, The Original,” a global campaign celebrating the cultural legacy of its iconic sneaker. Narrated by Samuel L. Jackson, the campaign features BLACKPINK’s Jennie, Missy Elliott, and other trailblazers in two cinematic chapters—“Pyramids” and “Clocks.” Shot in black and white, the films explore timelessness and originality, positioning the Superstar as more than footwear: a symbol of creative defiance. The sneaker returns in classic colorways alongside the Firebird Tracksuit, reinforcing Adidas’ blend of heritage and innovation. The campaign highlights a new generation of Originals shaping culture across music, fashion, and sport.