Maybelline Unveils Futuristic ‘Sky High’ Campaign Featuring Aespa’s Ningning

Maybelline New York has unveiled a futuristic campaign for its Lash Sensational Sky High Mascara, featuring aespa’s Ningning as its newest brand ambassador. Directed by Melody Maker, the high-energy spot transports viewers to a hyper-futuristic New York City, blending bold CGI, high fashion, and K-pop star power. The campaign highlights Maybelline’s commitment to individuality and creativity, with Ningning making a personal appearance at the Sky High New Color Release Event in Tokyo. The visually striking campaign merges beauty, technology, and pop culture, reinforcing Maybelline’s position as a leader in the cosmetics industry.