Heineken 0.0 has joined F1 The Movie as an official partner, embedding its alcohol-free message into the high-speed world of Formula 1. Starring Brad Pitt and Damson Idris, the film showcases Heineken 0.0 in a pivotal scene where Idris’ character enjoys the beverage, flipping expectations when Pitt’s character takes the wheel instead. Directed by Joseph Kosinski, the campaign reinforces Heineken’s commitment to moderation and social drinking. With exclusive content, behind-the-scenes access, and digital activations, Heineken 0.0 is ensuring fans are part of the action both on and off the track.
by rrollins
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