Image via The Kraft Heinz Company / PR Newswire
To commemorate the conclusion of the 2023 Formula One season, Heinz has unveiled its innovative Slowmaster 57, a ketchup racetrack ramp.
This launch uniquely contrasts the fast-paced world of racing with the virtue of slowness in food quality.
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The Slowmaster 57 is the world’s first ketchup racetrack ramp, designed to showcase the quality and thickness of Heinz ketchup. The concept for this device is inspired by the “quantifier,” a machine used in the brand’s factories worldwide to evaluate the thickness and consistency of every batch of sauce.
Interestingly, the specially designed miniature model can test the slowness and, consequently, the quality of any condiment, featuring a 45-degree gradient ramp over a 20 cm (7.8-inch) track.
Once the dressing is released, it flows down at a meticulously calculated speed of not more than 0.028 miles per hour, mirroring the slow flow of authentic Heinz Ketchup.
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Ketchup connoisseurs can assemble their own ramps and put their favorite ketchup to the slowness test, allowing them to understand how thickness and consistency add to the quality of the sauce.
Limited editions of the Slowmaster 57 are available for purchase on various e-commerce platforms or can be rented at specialized gaming cafés.
[via Campaign Middle East and The Kraft Heinz Company / PR Newswire, cover image via The Kraft Heinz Company / PR Newswire]
by rrollins
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