Video screenshot via Heinz UK
People usually pack items they can’t spend a day without when they’re going on a vacation. For one Heinz devotee, this means carrying a whole suitcase of baked beans.
Heinz’s hilarious new commercial, cooked up by advertising great Wieden+Kennedy London, follows a devastated tourist who spends an entire trip moping around because he’s misplaced his luggage of Heinz canned beans. The pantry staple is just “too good to leave behind,” the brand claims.
The spot runs for just 60 seconds, but it feels like a lifetime because the poor dude is just miserable the whole time.
Saw this IRL earlier (couldn’t snap it – I was driving) and it looks GOOD on the street! Bright and bold and fun.
And and and it’s in time for school holidays, it tells a truth, it’s full of product and it includes the brand slogan.
Nice one, @WKLondon. #OOH pic.twitter.com/uFYHr7qHEs
— Vikki Ross (@VikkiRossWrites) October 25, 2023
[via The Drum and THEINSPIRATION.COM, video and screenshots via Heinz UK]
by rrollins
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