Balenciaga has joined forces with SEGA for a limited-edition fashion collection built around Sonic the Hedgehog and the gaming company’s arcade history. The lineup includes T-shirts, bomber jackets, hoodies, caps, and Japan-exclusive pieces, with graphics that remix SEGA branding and Sonic imagery through Balenciaga’s visual style. The Aoyama flagship in Tokyo also features vintage SEGA Blast City arcade cabinets, including a playable machine running the 1996 game Sonic the Fighters. The collection launched in Japan on September 15 before expanding internationally through selected Balenciaga stores and online channels from September 22.
by rrollins
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