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Pokémon Card Stores Use Facial Recognition To Keep Scalpers Away

by rrollins, July 30, 2026

Pokémon card stores in Japan have introduced mandatory facial recognition to curb scalping and enforce strict one‑entry‑per‑day rules. The system scans customers as they enter, preventing repeat visits aimed at buying multiple limited‑release products for resale. The Pokémon Company says the measure improves fairness, reduces crime, and protects genuine fans, especially children, who often lose out to resellers. Data is stored securely and deleted after a set period, while preschoolers are exempt but must be accompanied by guardians. This move marks a significant escalation in Japan’s ongoing battle against trading‑card scalpers.
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