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Bluesky Is Betting On Reddit-Style Communities To Boost User Engagement

by rrollins, June 12, 2026

Bluesky is developing a Reddit‑style communities feature as part of a broader push to revive engagement on its slowing platform. The company hopes topic‑based groups will encourage deeper discussions and help differentiate it from X and other social apps. CEO Jay Graber confirmed the feature is still in the planning stage, with no rollout date announced. Bluesky’s user growth has stalled despite early hype, and the platform is now looking for ways to keep conversations active. The upcoming communities feature is positioned as a key part of that strategy, alongside ongoing work on video and other tools.
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