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The Evolution of the “Buy” Button: 1995–2026

by rrollins, May 12, 2026

From a clunky grey box on a 1995 dial-up screen to the invisible, AI-driven “zero-click” purchases of 2026, the “Buy” button has evolved into a seamless biometric handshake. We’ve spent three decades systematically deleting the “friction of thought,” turning the entire physical world into a clickable, autonomous storefront.
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