Lay’s Unites Beckham, Messi And Steve Carell For Its Playful World Cup Campaign

Lay’s has reignited its “No Lay’s, No Game” platform with a star‑packed twist for the FIFA World Cup 2026. The brand staged an Epic Watch Party where Lionel Messi, David Beckham, Thierry Henry, Alexia Putellas, and Steve Carell surprised shoppers in a Florida supermarket, turning everyday aisles into football fan zones. Rolled out across 90 markets, the campaign also powers Lay’s WhatsApp Watch Party Channel, already followed by over 10 million fans. In the U.S., a playful “Bandwagon” push welcomes casual supporters, cementing Lay’s role as both a snack staple and cultural connector during the world’s biggest sporting event.