Chivas Regal has unveiled a 16‑year‑old limited‑edition blend co‑created with Formula 1 driver Charles Leclerc. More than a celebrity endorsement, the whisky reflects Leclerc’s racing number 16 and his birthday, with Master Blender Sandy Hyslop incorporating Leclerc’s favorite Longmorn Malt. The blend combines 16 whiskies aged at least 16 years, delivering velvet texture, dark tones, and warm spice. To extend the campaign, Chivas partnered with Baby Teeth and James Wallis to create a bespoke board game centered on 16. Filmed by Tom Hardiman on the French Riviera, the launch includes lifestyle activations and fan events throughout 2026.
by rrollins
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