Taylor Swift is expanding her trademark strategy to safeguard her identity in the age of AI deepfakes. On April 24, 2026, her company TAS Rights Management filed applications covering two spoken phrases—“Hey, it’s Taylor Swift” and “Hey, it’s Taylor”—alongside a specific image of her performing with a pink guitar, iridescent bodysuit, and silver boots. Trademarking vocal phrases is unusual but increasingly relevant as AI voice cloning becomes more accessible. Unlike copyright, trademarks can protect against content that is “confusingly similar,” offering broader coverage. The move underscores growing celebrity efforts to defend likeness and voice from AI‑driven misuse.
by rrollins
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