YouTube is testing new ad formats that are already drawing strong reactions from viewers. Some users report unskippable ads lasting up to 90 seconds on TV devices, while others have noticed a mobile design that makes the Skip button harder to find. These changes are part of ongoing experiments and not yet widely rolled out. Still, they point to a growing focus on ad-supported viewing and subscription tiers like YouTube Premium. Feedback online has been largely critical, with many calling the experience frustrating.
by rrollins
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