Chappell Roan Strips Back Glam In MAC Cosmetics’ Sephora Debut Campaign

MAC Cosmetics’ long‑awaited arrival at Sephora is launching with a contrast‑driven campaign fronted by Chappell Roan, who appears in a stripped‑back, barely‑there look that departs from her usual theatrical glam. She joins Gabbriette and Quenlin Blackwell, each wearing custom lip combinations that highlight MAC’s heritage in liners and lip artistry. The campaign uses side‑by‑side visuals that shift between minimal beauty and bold glam, underscoring the brand’s versatility as it reenters Sephora stores nationwide. Blending 90s nostalgia with modern pop culture, MAC positions this launch as a refreshed chapter where subtle and statement looks coexist effortlessly.