Carl’s Jr. has reunited with Paris Hilton for a bold reboot of her iconic 2005 car wash commercial, now reimagined as Starwash. The new campaign blends freshly shot footage of Hilton with AI‑generated clone bots and surreal retro visuals, creating a glossy Y2K‑meets‑AI spectacle. Produced with creative studio Native Foreign, the ad promotes a buy‑one‑get‑one Famous Star burger deal while tapping into nostalgia marketing. The brand, which moved away from risqué ads in 2017, has recently leaned back into personality‑driven campaigns, including a 2025 push with influencer Alix Earle. Hilton’s cameo underscores her lasting pop‑culture impact.
by rrollins
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