Disney’s Predator: Badlands ad was banned in the UK after two parent complaints triggered an ASA review over its graphic promotional imagery. The digital billboard showed the character Dek holding the severed upper half of an android body, complete with exposed mechanical spine detail. The promotion, tied to the sci‑fi action thriller that premiered in November 2025, appeared in public spaces where children could easily see it. Parents described the visuals as disturbing and unsuitable for general‑audience environments. After assessing the complaints, the regulator ruled the imagery too graphic for unrestricted public display and ordered the ad’s removal.
by rrollins
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