T‑Mobile is tapping into peak millennial nostalgia for its 13th Super Bowl appearance, enlisting the Backstreet Boys for a playful warm‑up–themed teaser ahead of its Big Game commercial. The 30‑second clip shows the group running through exaggerated vocal exercises in coordinated outfits, leaning into the boy‑band charm that defined a generation. Comedian Druski appears in a parallel teaser as the brand’s “Chief Switching Officer,” adding another layer of humor to the campaign. With a full Super Bowl spot set to air during the second quarter, T‑Mobile is betting that nostalgia, music, and lighthearted fun will help it stand out.
by rrollins
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