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Hellmann’s Super Bowl Ad Lets Andy Samberg Run Wild On ‘Sweet Caroline’

by rrollins, February 3, 2026

Hellmann’s leans into musical comedy for its Super Bowl ad, transforming Andy Samberg into “Meal Diamond” for a playful Sweet Caroline parody set inside a bustling deli. The spot features Samberg belting out “Sweet Sandwich Time” while encouraging customers to “reach for the mayo,” turning the classic tune into a food‑themed spoof. Elle Fanning appears as a bewildered customer pulled into the chaos as the deli erupts into a full musical moment. The ad blends celebrity humor, nostalgia, and catchy parody to push Hellmann’s message about reducing food waste while delivering a lighthearted, Super Bowl‑ready spectacle.
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