Bad Bunny and the NFL have teamed up to release the “Concho” merch collection ahead of Super Bowl LX, blending sports culture with streetwear flair. Inspired by Sapo Concho, the Puerto Rican crested toad central to Bad Bunny’s creative identity, the collection reimagines the character in designs representing all 32 NFL teams. Fans can preorder hoodies, tees, New Era headwear, and plush accessories, making the drop both collectible and fashion‑forward. A second capsule, “Super Tazón,” will follow after the halftime show. Together, these releases highlight the NFL’s push into youth culture and Latino representation during football’s biggest stage.


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