Instacart is back on the Super Bowl stage in 2026 with a playful, retro‑styled campaign directed by Spike Jonze. The teasers star Ben Stiller and Benson Boone as eccentric brothers in polyester suits and mustaches, bickering over bananas in “Harmonizing” and misinterpreting football lingo in “Goals.” Building on last year’s mascot‑driven success, Instacart pivots toward celebrity storytelling to deepen cultural impact. With rollout across the NFC Championship and Super Bowl pregame, the campaign—developed by Local Produce, BBDO, and McCann—aims to deliver laughs, nostalgia, and brand recognition while keeping Instacart’s signature green bag at the heart of the comedy.
by rrollins
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