Publicis Groupe marks its centenary with “A Lion Never Gives Up”, an AI‑powered New Year film blending tradition and transformation. Founded in 1926 by Marcel Bleustein‑Blanchet, the agency’s journey is retold through its symbolic lion, tracing resilience from Montmartre beginnings to wartime closure in 1942, post‑war revival, and modern challenges like COVID. Produced by Publicis Conseil, the film combines live‑action with generative AI trained on 4,500 archival images, documents, and films. This hybrid approach reimagines editing and storytelling, positioning Publicis as a creative leader embracing innovation while honoring its century‑long legacy in the advertising industry.
by rrollins
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