Gatorade revives its 1987 “No Ordinary Thirst Quencher” campaign in a bold collaboration with Stranger Things, timed with the show’s final season. Narrated by NFL star Myles Garrett, the ad blends sports intensity with supernatural suspense, set on a Hawkins basketball court overtaken by Vecna and the Upside Down. The campaign includes the return of Citrus Cooler in collectible bottles, retro merch drops, and high-profile placements in Times Square, Sunset Boulevard, and Garrett’s hometown stadium. With digital rollouts and Netflix NFL tie-ins, Gatorade taps into nostalgia, fandom, and athletic grit—proving that even Demogorgons need hydration.
by rrollins
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