Healtheries and TBWANZ launched a bold wellness campaign called Sleep vs Sloth, sending New Zealand’s top sleeper to Costa Rica to nap against a real sloth. The campaign aimed to spotlight sleep health in a playful, social-first format, live-streamed on Instagram. Nelson lawyer Andy Franklet won the national callout and faced off in a tropical sleep-off, backed by influencers, radio hosts, and sleep expert Dr. Sumit Samant. With 1.9 million Kiwis reached and 12 million impressions, the campaign sparked national conversation and boosted Healtheries’ growth by 44%. It’s a cheeky, creative reminder that sleep is serious business.
by rrollins
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