John Lewis’ 2025 Christmas advert, “Where Love Lives,” takes a heartfelt turn, focusing on a father-son bond sparked by a vinyl gift and a shared love for music. The ad trades fantasy for realism, using Alison Limerick’s dance anthem and a piano-led Labrinth cover to bridge generations. Created by Saatchi & Saatchi, it subtly showcases nostalgic products while exploring themes of masculinity and emotional connection. As other brands lean into AI-generated cheer, John Lewis opts for authenticity—reminding viewers that the most powerful stories don’t need digital sparkle. They just need heart.
by rrollins
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