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Uber Hands Shania Twain The Backseat Mic In Musical Ride-Along Campaign

by rrollins, October 29, 2025

Uber’s latest campaign, “Can’t Do That If You’re Driving,” stars Shania Twain in a playful musical ad that transforms the backseat into a stage. The spot highlights the joys of being a passenger, with Twain belting out lyrics and embracing the freedom of not being behind the wheel. Comedian-musician Tom Cardy joins in, adding comedic flair to the singalong. The campaign cleverly promotes Uber’s core message: when you’re not driving, you can do more—like sing, relax, or just enjoy the ride. It’s a catchy, lighthearted celebration of ride-sharing and the perks of letting someone else take the wheel.
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