Labubu-Sized Costumes Drop In Vita Coco’s Limited-Edition Halloween Mystery Kits

Vita Coco is celebrating Halloween with limited-edition mystery kits featuring Labubu-sized costumes inspired by its Treats flavors—Strawberries & Creme and Orange & Creme. Each kit includes a mini Vita Coco Treats drink, a themed keychain, and a surprise costume designed in-house (not affiliated with Pop Mart). Available exclusively to loyalty members starting October 1, the kits are part of a playful campaign highlighting Vita Coco’s coconutmilk-based Treats line. Fans can enter via VitaCoco.com or through in-store sweepstakes. With fruity flair and collector appeal, the drop blends coconut charm with spooky season fun—making hydration a little more fashionable this Halloween.