NikeSKIMS First Look Debuts With Kim Kardashian, Serena Williams, Star Athletes

NikeSKIMS has unveiled its first campaign, titled Bodies at Work, spotlighting the intersection of athleticism, style, and self-expression. Co-founded by Kim Kardashian, SKIMS partners with Nike to introduce performance-focused apparel featuring sculpting fits and Dri-FIT technology. Directed by Janicza Bravo and photographed by Luis Alberto Rodriguez and Rob Woodcox, the campaign showcases over 50 athletes—including Serena Williams, Sha’Carri Richardson, Jordan Chiles, and Chloe Kim—highlighting versatility across disciplines. With an emphasis on movement, visibility, and design, NikeSKIMS positions itself at the crossroads of sport and fashion, aiming to reflect how women live, train, and express themselves through clothing.