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Spike Lee Leads Timberland’s ‘Advice Of An Icon’ Campaign For Yellow Boot’s 50th

by rrollins, September 15, 2025

Timberland marks the 50th anniversary of its iconic Yellow Boot with Advice of an Icon, a global campaign directed by Gabriel Moses. Fronted by Spike Lee, alongside Skepta and Kiko Mizuhara, the series blends vivid portraits with personal reflections on resilience, creativity, and self‑expression. Lee urges hard work and integrity, Skepta champions individuality with “Nobody knows what they’re doing… just try yours,” and Mizuhara embraces staying true to herself. Since debuting in 1973, the Yellow Boot has evolved from workwear to a cultural symbol, celebrated in hip‑hop and streetwear. The campaign bridges generations while looking firmly to the future.
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