Coca‑Cola has launched the Beat The Icon Fantasy Premier League challenge in the UK and Ireland, running from 2 September to 4 November 2025. Fans can scan QR codes on promotional packs to enter weekly six‑a‑side contests against football stars like Rio Ferdinand, Alex Scott, and Mary Earps, plus popular creators. Each Gameweek features a unique scoring twist with no budget limits. Over 20,000 prizes are available, including match tickets, jerseys, and subscriptions. Supported by a multi‑channel marketing push, the campaign aims to unite football fans, boost engagement, and strengthen Coca‑Cola’s Premier League partnership.
by rrollins
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