Tom Holland Clicks Into Character Chaos In LEGO’s ‘Never Stop Playing’ Campaign

om Holland stars in LEGO’s 2025 fall campaign Never Stop Playing, a high-energy short film celebrating lifelong creativity. Directed by Los Pérez and set to AC/DC’s “High Voltage,” the film features Holland morphing into wildly different characters—from toddlers to CEOs—each triggered by clicking LEGO bricks. His brothers Sam and Harry make cameo appearances, adding a personal touch. The campaign responds to global survey findings that kids feel pressured to grow up too fast. Props from the film, including Holland’s rocket-powered sneakers, will be showcased at LEGO House in Denmark starting September 2025, reinforcing the message: play has no age limit.