Addison Rae x Lucky Brand Bring Back Y2K Fashion With Ultra-Low Rise Flare Jeans

Addison Rae has teamed up with Lucky Brand to revive Y2K fashion through a bold denim collaboration. Inspired by Lucky’s vintage “Lil’ Maggie” jeans, Rae co-designed the Addison Ultra Low Rise Flare, blending nostalgic style with modern flair. As creative director, she oversaw the campaign shot at LA’s Million Dollar Theatre, featuring dramatic visuals and guerrilla-style promotions. Retailing at $129, the jeans come in two washes with collectible details and are available online and in stores. The partnership marks Lucky Brand’s strategic reentry into pop culture, while showcasing Rae’s evolution from TikTok star to fashion and entertainment powerhouse.