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Elon Musk’s xAI Teases Grok’s ‘Imagine’ Video Generator With ‘Spicy Mode’ Option

by rrollins, August 2, 2025

Elon Musk’s AI startup xAI has unveiled Grok’s new feature, Imagine—a text-to-video generator that transforms prompts into six-second clips with sound. Though still in beta, it’s already drawing criticism for its ability to produce sexually explicit content, informally dubbed “spicy mode.” A post by xAI engineer Mati Roy showcasing a nearly nude AI-generated woman sparked debate over deepfake risks and ethical boundaries. Critics warn the tool could enable non-consensual content and harassment. Paired with Grok’s anime-style NSFW companion Ani, the platform appears to be shifting toward adult-themed AI experiences, raising questions about creative freedom versus digital responsibility.
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