Mattel has unveiled its Wicked: For Good toy line ahead of Universal Pictures’ upcoming sequel, bringing Oz’s magic to shelves with dolls and playsets inspired by the film. The collection features Glinda and Elphaba fashion dolls, modeled after Ariana Grande and Cynthia Erivo, along with Dorothy Gale and the Wizard of Oz. Mini-figure sets include the Tin Man, Scarecrow, Lion, and more. A modular Emerald City playset adds immersive storytelling. With screen-accurate details and nods to key plot twists, the line is already enchanting fans who say they’re “Ozsessed” and ready to follow the yellow brick road.
by rrollins
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