Meta Declares War On Facebook Spam And Unoriginal Content With New Policy

Meta has launched a sweeping new policy to curb unoriginal content on Facebook, echoing similar efforts by YouTube. The update targets copy-paste behavior, spammy reposts, and AI-generated clutter that lack creative transformation or proper credit. Pages caught posting reused material without meaningful edits may face reduced reach, demoted visibility, and monetization penalties. Meta has already removed 10 million impersonator accounts and flagged hundreds of thousands more for spam violations. Creators are urged to focus on authentic, original content with clear enhancements. The changes signal a broader shift toward platform integrity and creator-first policies in the face of growing content noise.