McDonald’s Faces Boycott Over DEI Rollback And Business Practices

McDonald’s is facing a nationwide boycott from June 24 to 30, organized by The People’s Union USA. The protest targets the fast-food giant’s rollback of diversity, equity, and inclusion (DEI) initiatives, including the removal of leadership diversity goals and supplier diversity programs. Activists also cite concerns over wage inequality, tax practices, and anti-union behavior. The boycott comes amid McDonald’s declining U.S. sales and broader backlash against corporate DEI pullbacks following recent political shifts. Organizers say the campaign is part of a larger movement to hold corporations accountable through economic pressure and consumer activism.