Sanrio and Seiko have collaborated to celebrate My Melody’s 50th anniversary with a limited-edition watch. The timepiece features a metallic rose gold face, with My Melody replacing the 6 o’clock marker and a bow at 12 o’clock. The back is engraved with My Melody’s image, and it comes in a pink cottage-themed box. Priced at ¥43,780 JPY (~$303 USD), it is available via Premico in Japan and internationally through Japan-Select. This release is part of a broader anniversary celebration, including Squishmallows, CASETiFY accessories, and themed LINE content, reinforcing My Melody’s enduring pop culture influence.
by rrollins
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