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Kim Kardashian’s SKIMS Drops Pierced Nipple Bra For An Edgy Look—Minus The Ouch

by rrollins, May 22, 2025

Kim Kardashian’s SKIMS has launched the Ultimate Pierced Nipple Bra, a bold follow-up to its viral nipple bra. Retailing at $74, the push-up bra features soft sheen microfiber fabric, lightweight foam padding, and removable faux nipple piercings for a customizable look. The campaign tagline—“Get the ooh without the ouch”—highlights its pain-free appeal. Kardashian teased the launch by wearing what appeared to be nipple piercings, sparking speculation before the official reveal. The bra will be available on May 22, 2025, exclusively on SKIMS.com. Fans have praised the design, calling it “genius” and “iconic”.
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