Kleenex has partnered with Mr Doodle to create limited-edition tissue boxes featuring his signature playful designs. The campaign, developed by FCB London, aims to turn everyday essentials into collectible art pieces. A live doodling event at Outernet London showcased Mr Doodle’s creative process, with his artwork projected onto venue walls. Consumers have responded enthusiastically, praising the whimsical packaging and the fusion of art and functionality. Marketing experts highlight the collaboration’s success in brand engagement and art-driven storytelling, reinforcing Kleenex’s identity as a brand that brings joy to everyday moments.
by rrollins
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