Chipotle is bringing a digital twist to Cinco de Mayo with its Ingredient Quest on Roblox, offering players a chance to win free burritos. Launching May 5, the interactive challenge allows users to roll burritos, earn Burrito Bucks, and collect ingredient cards, with the first 50,000 players to complete the set winning a free entrée. The celebration also includes $0 delivery fees from May 1 to May 5 and free chips and queso from May 3 to May 5 using promo codes in the Chipotle app. The campaign reinforces Chipotle’s gamified marketing strategy, engaging Gen Z consumers through immersive experiences.
by rrollins
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