Pizza Hut has launched Hutty, an AI-powered digital companion designed to enrich the college basketball experience during March Madness. Available on Instagram, Hutty interacts with fans through real-time basketball insights, buzzer-beater reactions, and exclusive rewards, including free pizza for a year. The campaign also features sweepstakes for surprises like limited-edition merchandise and special deals. Hutty aims to foster community and enhance game-day excitement by connecting fans digitally while they watch the tournament. This innovative initiative reflects Pizza Hut’s commitment to leveraging technology to adapt to evolving consumer behaviors and elevate sports viewing experiences.
by rrollins
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